Wairarapa's Lucy Griffiths has been appointed as a board member for a new agency focused on the economic development of Manawatu.
The Central Economic Development Agency (CEDA), chaired by Fonterra director Malcolm Bailey, also includes Shamubeel Eaqub, former Toyota senior executive John Fowke and CentrePort chief executive Blair O'Keeffe. The agency is intended as a one-stop-shop for tourism and business development in Manawatu.
Mrs Griffith, a marketing consultant based in Masterton and Nuffield New Zealand Scholar, is the owner of Innov8 Aotearoa, which assists New Zealand companies to market their products with a view to export.
"The central region is an exciting food hub which has huge potential nationally and internationally and is a leader in research and education.
"Having worked with and promoted Maori food and beverage producers for over a decade I can also see huge potential for increased productivity across iwi assets in the region and further vertical integration into indigenous branding offshore."
