It's a brand famous for producing the safest cars in the world and introducing such features as the as the safety cage in 1944, the three-point seatbelt in 1959 and, in 1994, the side impact airbag.
As "Volvo" and "safety" are as synonymous as "Sweden" and "Abba" so there are 20 standard features for the V40, including the world-first pedestrian airbag, seven internal airbags and City Safety.
In China, a quarter of traffic fatalities are pedestrians. In Europe, the figure is 14 per cent and in the USA 12 per cent.
Far larger numbers of pedestrians are injured. The most serious head injuries involving pedestrians and cars are caused by the hard structure under the bonnet panel, the windscreen's lower edge and the A-pillars.