Officially it was the start of the North American auto show season, with locals such as Ford and General Motors all having large display areas at the LA Events Centre.
But kicking off the show was Audi with its prologue concept which they say will be the "teaser for the generation A8, S6 and S7".
The Audi prologue concept is the new design direction for the company.
The coupe showed a huge front grille with a strong bonnet and masculine lines that the German company says shows its "new design language".
Some critics say the company needed the radical design change to attract new customers, while the recently launched Audi TT's cockpit single screen looks to filter down to other products in the range.
Fellow German brand Mercedes-Benz used the show to reveal the revitalised Maybach. While previously it was its own brand and design, instead Mercedes has based it on the S-Class large luxury sedan.
The Maybach has been handcrafted and was reintroduced after the company's "most discerning customers" asked for it, it was announced at the show.
A Mercedes-Benz New Zealand spokesman says it will bring Maybach here on customer-order basis only.
Mercedes-Benz launched the AMG GT-S.
Also revealed at the show was Mercedes-AMG GT-S sports car, that will take over from the SLS coupe.
Mercedes New Zealand said it will be launching the sports car here next year.
Jaguar's popular sports coupe, the F-Type, is now available as an all-wheel-drive with the car taking centre spot at the show.
But the attention-seeker at the British stand was its limited edition Project 7 - yours for US$165,000 ($209,000), roof not included.
The US is also a huge market for BMW's M sports range, so the German company used the show to reveal the M version of the X5 and X6.
Dr Ian Robertson and racer Joey Hand show BMW's X5M (left) and X6M.
The X6 is an important product for the BMW USA, being built in the company's South Carolina plant which is being expanded to cope with demand.
On hand at the LA show was Munich-based BMW Group's Ian Robertson and local hero racing car driver Joey Hand to reveal the X5M and X6M - with the pair joking about racing them at the nearby Long Beach track.
One car that deserves to be on the track was Ford's special edition Shelby GT350, which was revealed to a select few earlier in the week at the Shelby workshop, where it made an entrance by doing a burnout in front of the VIPs.
And no, they didn't try that at LA show.
Mazda used the show to reveal a "refreshed" CX-5 and Mazda6 plus let the North American media see the MX-5 sports car.
But the star was the all-new compact SUV, the CX-3, which will go on sale in New Zealand midway through next year.
Honda USA's Jeff Conrad introduced the HR-V to the local market after last month's reveal at the Paris motor show.
He told the media that this year will see record sales for his company in the United States, with the Accord sedan the biggest seller for private buyers.
But the company was also looking at the future, with the announcement that it would be introducing a fuel-cell car to the market in 2016.
