NZME., publisher of the Herald, has joined forces with the Returned and Services' Association for a major fundraising initiative to commemorate Anzac Day.
The Pin a Poppy Appeal kicks off tomorrow and aims to raise $100,000 to help veterans, their dependants and descendants.
For a $3 donation you'll receive a virtual poppy - a digital image based on the RSA's official design.
Once downloaded it can be pinned to your social media profiles or used as phone wallpaper so you can show your support for the RSA wherever you are.
Getting the poppy is easy - from tomorrow you can make a donation online or by text.