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Sir Richard Branson will interrupt his family holiday in Australia to make a flying visit to New Zealand.
The English entrepreneur behind the Virgin brand will fly to New Zealand to celebrate three years of Pacific Blue in this market.
The 56-year-old Branson, famous for his grand entrances, will land in Christchurch on Sunday for a staff party before flying to Auckland for an invite-only cocktail party on Monday.
A PR spokeswoman said details were still being worked on for his Auckland party entrance.