Victoria University of Wellington may look at changing its name to keep its achievements from being attributed to other universities around the world.
Vice-Chancellor professor Grant Guilford said international analysis had shown the "very high quality" of the university's research and teaching "isn't being as well recognised offshore as it should be".
"We also know that confusion arises with our name because there are a number of other universities around the world that are similarly named.
"This means the achievements of our staff and students – and for that matter our city – can be attributed to other institutions and countries, dimming our international standing.
"Given the importance of the clarity of our name, we are considering whether changes are needed."