A video of a vegan travel vlogger crying over a truckful of sheep has been viewed more than 300,000 times since it was posted on Tuesday.
Kristin Lajeunesse was on the Cook Strait ferry heading from Picton to Wellington when she made the tragic discovery.
"I came to that back of the boat because I thought it would be, you know, beautiful" she said ominously, panning to reveal a truckload of sheep and beginning to sob.
"I'm sorry," she said to her fellow vegans, wiping tears from behind her glasses, "I just feel so helpless."
She signs off with a quick shot of Picton, mountains overhead, "This is what I came to show you - but it all seems so meaningless now."