The passengers of a van that crashed into one of Marine Parade's famed Norfolk Island pines were on a school holiday programme.
A police spokesman said the crash on Napier's Marine Parade happened just after 10am today.
A white minibus had careered onto the road's median strip near Albion St, crashing into a tree.
Police could not say how many people were in the minibus, but it's understood seven children were on board.
Passengers complained of soreness but there were no serious injuries.