An American restaurant has paid a dear price for hocking off Kiwi deer meat as Alaskan reindeer.
The Pump House, in Fairbanks, Alaska, has been fined US$50,000 ($69,500) for misleading its customers since 2013 about the origin of meat used in one of its entrees.
Diners thought they were munching on Alaskan reindeer.
Instead the award-winning restaurant - which describes its service as "Alaskan style" and offers "fine dining in an historic atmosphere" - was actually serving venison produced in New Zealand.
Last Saturday an apology from the restaurant ran in the local paper, the Fairbanks Daily News-Miner, admitting they had been describing the meat as "similar to caribou and raised in Western Alaska where they are harvested by the native people.