A University of Otago student who came close to death after swallowing his own vomit during a drinking game is among examples being used to put students off such practices.
The examples have been used as part of an Otago University Students' Association (OUSA) campaign, backed by Otago University, called "It's your call".
The campaign highlights the risks of drinking games, initiations involving alcohol and "red cards" - where one member of the flat can dictate what activity the group undertakes.
It also lets students know that organising events or ceremonies requiring the consumption of alcohol or the use of drugs is forbidden in the university's code of conduct.
Among the examples university proctor Simon Thompson used on the campaign's website to highlight the risks of such behaviour was a student who came close to death after agreeing to a "red card", which involved him being locked in a cupboard - called a "lock in" - until he consumed a large amount of alcohol.