The third white kiwi born at Pukaha Mt Bruce has been named Mapuna, a Maori word meaning "prized" or "precious". The little guy - or girl, it's too early to tell - follows bigger siblings Manukura and Mauriora as the latest star attraction at Pukaha.
I visited recently and was just in time to see Mapuna being fed by ranger Darren Page, and it was tough not to be enchanted by the little bundle of white feathers.
Manukura was not quite so cuddly on the day I saw her, barrelling around her enclosure, chasing her brown kiwi burrow-mate.
The white kiwis have undoubtedly been a boon for Pukaha, which now has a unique selling point that no other wildlife centre or kiwi attraction can claim.
It begs the question though - how many white kiwis is too many?