Tony and Megan Fox's 145ha property in Airedale, near Oamaru, is one of five heifer-rearing focus farms which will provide information and a forum for sharing knowledge.
Tony says the project is a good chance for other graziers, especially those new to the business, to gain knowledge and share ideas.
"It gives graziers the chance to talk to like-minded people and build confidence in what they are doing," says Tony.
"It is not easy starting out growing heifers and knowing exactly what is required."
The couple, who farmed sheep and beef, and had a piggery, started grazing heifers to use newly irrigated land.