"The M3 Pure Coupe will give motoring fans the chance to secure a piece of BMW M history.
"This new edition will appeal to enthusiasts who desire a bespoke appearance and distinctive character, combined with the power and performance only an M3 can deliver."
Included as part of the M3 Pure Coupe edition are 19-inch M light alloy wheels, bonnet air vents in black high-gloss, kidney grille and side gills in dark chrome, exhaust tips in dark chrome and a handbrake lever featuring "M Power" stitching.
In addition to having all the performance credentials including rear-wheel drive, 50:50 weight balance and a powerful V8 petrol engine, the car has a definite collectibility factor. The new model is priced at $149,900.
"The M3 Pure Coupe has been tailored with the driving enthusiast in mind and sports a revised specification versus the standard M3 Coupe, but one which highlights the purist performance nature of the original M3," Englert says.
Included as standard are the Bi-Xenon headlights, Navigation System Professional, Bluetooth and USB audio interface, storage and lights package, anti-dazzle rear view mirror, park distance control front and rear and a carbon-fibre roof.
Interior features include anthracite cloth with black leather combination upholstered seats with the headrests crafted from black Novillo leather and embossed with the BMW M logo. A black leather carbon structure interior trim is also fitted as standard.
"BMW has a long and proud history of building performance cars," Englert says, "and I'm confident the M3 Pure Coupe will be another success."