A spelling mistake in the online diary of Kapiti based advertising agency Luvly has led to an unusual fundraising venture.
"We have been working for the last few years with the committee of the Mary Potter Hospice Strawberry Festival and Kapiti Coast Festival, and someone in our office had put the word 'strawbeery' in our diary," Luvly owner Gavin Bradley said.
"It was one of those little light bulb moments."
He immediately rang Corey Taylor at Tuatara Brewery who had been instrumental in helping put together the annual home brewing competition at the Kapiti Coast Festival.
"I asked Corey if he could be talked into brewing a small batch of strawberry beer if I could find someone to pour it at their bar and give all of the proceeds to the hospice."