Queenstown's Harbourmaster says people who need rescuing because of "their own stupidity'' should have to foot the bill.
His comments followed the rescue of two men who got caught in rapids after heading out on the Kawarau River on an inflatable mattress last night.
Harbourmaster Marty Black said he refused to send someone out on a jetski when the call came in about 9.30pm, saying it was too dangerous.
A helicopter and search and rescue crew were deployed instead, rescuing the pair about 11pm.
Black said the two men, one from Queenstown and one from Dunedin, put not only themselves but also their rescuers at risk.