A Rotoma resident who heard a crashing sound turned around to see a utility truck flipping in the air.
That truck was involved in a three-vehicle crash along State Highway 30 at 4.30pm today.
A police spokeswoman said two people had been injured in the crash, about 2km east of the service station.
The spokeswoman said a it was not known how serious the injuries were but emergency services were looking for a place for a helicopter to land as of 5.12pm. She said firefighters from Kawerau and Rotorua, St John Ambulance and police were attending.
The witness, who did not want to be identified, said she was at home with her grandchildren when she heard the crash.