A Wairarapa children's charity and a well known Masterton bar are joining forces to help fight poverty in the region in the lead up to Christmas.
Starting this week, Chapel St eatery The Vibe, formerly Aberdeen Steakhouse and Bar, will be offering "two for one" meals for customers who arrive with cans of food, and other non-perishable food items.
All donations will be collected by the Kids Kai Time Charitable Trust and made into food parcels for needy families -- just in time for the holiday season.
Kids Kai Time chief executive Michelle Leslie said the restaurant ran a similar promotion in 2011, when she was working as general manager -- with food parcels going to the Masterton office for Child, Youth and Family (CYF), the Wairarapa Teen Parent Unit, and the Masterton Corps of the Salvation Army.
Ms Leslie, who started Kids Kai Time after offering breakfasts to children from low income families at the former Aberdeen, said the first food parcels initiative was well received by the community.