The four-word review by left tweeter Russell Brown (@publicaddress) was emblematic of the Twittersphere's rush to judgment on Nicky Hager's Dirty Politics. "Christ, what hideous people."
Minutes after the book's release on Wednesday evening, Internet Party leader Laila Harre (@lailaharre) was asking, "Aotearoa. Can we have you back now? #hagerbook."
Twitter was the place to go to find the first indication of the book's contents. TV3 political editor Patrick Gower (@patrickgowernz) revealed a full hour before the launch: "Hager book is about attack politics - not about Snowden leaks."
At the launch, Radio Live political editor Jessica Williams (@mizjwilliams) was one of many media and pundits tweeting. "This is like a One Direction signing for politics nerds."
The hashtag #DirtyPolitics soon became a favoured hashtag to debate the book. By Thursday morning Twitter recorded New Zealand's top five trending terms as "#Hagerbook", "Dirty Politics", "Slater", "Watergate" and "Whale Oil".