Taika Waititi directed and starred in New Zealand's highest-grossing film, Boy. But Waititi, an Oscar nominee in 2005 for his short film Two Cars, One Night, last month launched a campaign appealing for $90,000 to help sell the hit 2010 film in the United States. Donations from 1826 fans exceeded $110,000 on the Kickstarter website. Waititi has promised to think of those generous fans each night as he goes to sleep.
Why does the star and co-creator of Boy have to appeal to his fans for money after it made $9.2 million at the box office in New Zealand?
"Although the film made a bazillion dollars, unfortunately most of the profits went to the distributors and cinemas. That's the current system; basically the artist does all the work and the people who sell popcorn make the most money. You can understand why more people are turning to the internet to release films. I'm opening a popcorn company at the end of the year."
What single most important lesson did you learn from making Boy?
"If you pray to the gods that it won't rain for eight weeks during the wet season, they listen. That and not taking things too seriously. You have to let go of the control and allow things to develop. You need to have a flexible attitude, especially working with kids."