TV3 has been attacked for not telling its audience an interview purporting to be with a man claiming he took part in the Waiouru medal theft was a re-enactment.
Canterbury University media commentator Jim Tully says the move deceived viewers and tarnished a good news scoop.
An interview with a man calling himself Robert was shown on TV3's Campbell Live programme on Thursday night. Viewers saw John Campbell interviewing a man wearing a hood with his face in shadow.
TV3's head of news and current affairs, Mark Jennings, said last night that a message was shown on-screen "two or three times" telling viewers the interview subject was an actor.
But tapes of the programme show only a message stating the voice was that of an actor. At no point were viewers told the man on screen was an actor.