Trust House is backing a $10,000 donation to Cancer Society Wairarapa with a 36-strong team of employees, directors and families at this weekend's Relay for Life at Clareville Showgrounds, in honour of staff and family members affected by cancer.
It has also been collecting donations from customers at its Wairarapa businesses.
Chief executive Allan Pollard says it feels like Trust House has had more than its fair share of cancer.
"We're no fan of the big C around here. Far too many colleagues and their family members have had cancer, most of whom have survived it, thank goodness, and with stoicism.
"But we dearly miss those we've lost, like Neil Clement and Craig Cooper."