Mike Eastwood is "more of a rugby fan" but isn't letting that spoil a once-in-a-lifetime trip.
Mr Eastwood, of the Eastwood Motor Group in Masterton, has scored a trip to the 2014 Football World Cup Final in Brazil.
The Eastwood Motor Group, along with four other Hyundai dealerships, won a sales competition run by Hyundai New Zealand.
Mr Eastwood said his team had been involved in the competition for "some months" and had done an "extremely good job".
"It's all about the team's success."