Its importance to the roll-out of the region's $98 million integrated public transport ticket scheme is that it will be used to tag on electronically to trains and ferries for the first time, and not just on buses operated by subsidiary companies of NZ Bus.
The pass will also be accepted as a visual ticket by most other public bus companies apart from the Airbus Express, which is a significant omission as it runs between the airport and downtown Auckland.
Auckland Mayor Len Brown said the A-Pass was great news for the rugby tournament and for the integrated ticketing project.
"International visitors expect this kind of approach to public transport," he said. "I'm looking forward to the day that it will be part of everyday travel for Aucklanders."
A-PASS
* Available: From September 1 until October 24.
* Cost: $15 a day.
* Entitlements: Unlimited travel on trains, inner-harbour ferries and most buses, plus discounts to city attractions such as Auckland Zoo, Auckland Museum, the Stardome, the Voyager New Zealand Maritime Museum, the Auckland Art Gallery, the Edge and the Museum of Transport and Technology (Motat).