Backyard pest trappers can now indulge their competitive sides with a new app launched for Conservation Week.
The app allows users to tally their pest kills and compare to their neighbours and the New Zealand average in an "engaging, fun and efficient" way.
"We are seeing the democratisation of conservation in New Zealand, which is hugely powerful and it means this is one of the most exciting times ever for conservation in this country. We are leading the world in this area," said Robbie van Dam, co-founder and director of Goodnature, the company which designed the app.
"Twenty years ago, conservation was primarily the preserve of niche expert groups - environmentalists, scientists and policy makers. Today, we are seeing individuals from all walks of life being really passionate about conservation and the predator free vision.
"This is both hugely exciting and essential to our collective success. Our app is designed to better enable backyard trappers to have a more fun, efficient and effective conservation experience."