Trade Me has announced they will ban the sale of ivory and other animal parts of endangered species including rhinoceros, tigers, lion, leopards, jaguar, cheetah, elephants, gorilla, chimpanzee, red panda, dugong and manatees.
The ban will come into effect on September 17. It will become a breach of Trade Me's terms and conditions for selling any item made of or containing ivory, regardless of age or size. There are only two exceptions - pianos with ivory keys manufactured before 1975 and bag pipes with ivory parts manufactured before 1975.
Earlier this year, Trade Me was urged to ban the sale of all endangered animal products by the International Fund for Animal Welfare (IFAW).
IFAW's "Click to Delete" survey found 20 products were advertised on Trade Me that were banned from international trade, including 17 ivory figures, jewellery, a tiger claw and marine turtle shells.
SPCA Auckland executive director Bob Kerridge said: "Trade Me's decision to ban the sale of ivory is an excellent ethical choice. Allowing the sale of ivory is out of step with international trade and this ban is exactly the sort of action needed globally to help save the elephant from extinction."