Featherston is in mourning for Glen Jones, the 40-year-old supermarket worker who died after a violent assault on him at his home soon after midnight, Friday.
South Wairarapa mayor Adrienne Staples said she knew Mr Jones well through being a customer at the Trust House-owned Four Square store in Featherston and had always found him to be a " nice, polite, friendly man".
Mrs Staples said it seemed " so unfair" that he died by violence and that the town was reeling under a cloak of sadness.
His death was the third in violent circumstances in just over nine years.
The first was that of little Coral Burrows, who was murdered by her step-father Steven Williams in September 2003 and Paul Irons who was savagely beaten to death on the street in October, 2009.