A pair of English tourists will have quite a story to tell at home after their car fell more than 10m down a bluff and landed on a popular Paihia beach.
The accident occurred during rain about 5.45pm where Marsden Rd makes a tight corner around the bluff.
The Nissan Sunny slid off Marsden Rd just metres from the bluff crash barrier and fell down a steep bank on to Ti Beach.
The car rolled once before coming to rest upright and up to its axles in sand. Sergeant Phil Le Comte, of Kerikeri police, said the car had been heading towards Waitangi and rounded the bluff at a "very moderate speed" of about 30km/h.
"Then somehow they've gone over the bank and on to the beach," he said.