Tourism New Zealand has apologised for using the wrong South Korean flag on its website following criticism from Korean news site WorldKorean.net and local Korean community leaders.
The flag of South Korea, also known as the Taegukgi, has three parts: a white rectangular background, a red and blue Taeguk in the centre that symbolise a balance, and four black trigrams on each corner of the flag.
However, the flag used by Tourism NZ had four two black lines instead of the four trigrams.
Korea-New Zealand Cultural Association spokeswoman Diane Lee said TNZ's wrong flag use was "insulting" and "disrepectful" to South Koreans.
"For us Koreans, the flag is our identity and we believe TNZ should have gotten it right the first time," she said.