Tourism NZ aims to repeat triumph at Chelsea Flower Show

Tourism New Zealand is aiming to repeat its gardening triumph at the Chelsea Flower Show after organisers accepted a new design for next year's show.

The winning of a gold medal at the show last year, for the "100 per cent Pure New Zealand Ora - Garden of Well-being", had boosted New Zealand's profile as a tourism destination, said Tourism New Zealand chief executive George Hickton.

"Last year coverage of our garden reached over 47 million Brits through news reports and advertising and we distributed 80,000 brochures about New Zealand during the event," he said.

Tourism New Zealand won't give away too much about its new design but spokeswoman Cas Carter said it would portray a slice of North Island west coast and would have a special water feature.

Last year's show featured mud pools and a wide range of New Zealand native plants.

Ms Carter said the new design would retain the natural look rather than the more sculptured designs traditionally entered by countries such as Britain.

The new garden has been designed by Xanthe White.