The Native American headdress found in Crystal Sanctuary Napier on Emerson St has sparked outrage from an indigenous advocate. Photo / Facebook
An advocate for indigenous communities has called for change on Napier's Emerson St after spotting three stores within 300 metre using Native American headdresses for commerce.
Mihirangi Mihi lives in Auckland but was visiting family when she decided to check out the shops along the city's main street - "thekind I usually like to visit", she said.
However, she was shocked to find a replica feathered headdress typically worn by high-ranking men of the American Plains Indians Nations for ceremonial purposes for sale in Crystal Sanctuary Napier and on display in AJR Fashion.
A third store, NoName Boutique, had a painting which depicted a brightly coloured headdress on a llama.
Mihi said she knew the history and ceremonies associated with the headdress after working with indigenous people through her music.
She said her indigenous friends would be "absolutely gutted" to see them sold here.
"It represents their sacred ceremony.
"If we expect people to have respect for who we are culturally then we need to respect other people's cultures."
Seeing the items in a commercial setting, showed "total disrespect", she said.
Chanchumrat said she hadn't really heard anything about cultural appropriation issues relating to the item and had bought it from a secondhand store to display alongside her clothing.
The store owner, originally from Thailand, said she could understand the issue though, relating it to the sale of Buddha statues as toys.
"They sell it as a toy but for us, it's really mean.
Mihi's advocacy came at a time when Native American history has been thrust into the NZ spotlight.
Last week fashion designer Trelise Cooper apologised after being slammed for naming on a dress with a phrase associated with a bleak period in Native American history.
The "Trail of Tiers" dress was called out on Twitter for its similarity to the phrase "Trail of Tears" - a period in the 1830s during which thousands of Native Americans were forced to relocate from ancestral land.
The headdress: Why it's not okay to appropriate it
Traditional Native American headdresses have been pirated and parodied in Halloween costumes and as festival attire for many years, however, more recently the costumes have become a symbol of cultural appropriation with growing calls to end the practice.
Cultural appropriation relates to the unacknowledged or inappropriate adopting of cultural elements from a less dominant or marginalised group in society, by a more dominant group.
Feathered headdresses, also known as war bonnets, are indigenous to the American Plains Indians Nations, and only worn by high-ranking men during special ceremonies.
The use of the headdress by people with no cultural ties or understanding of the practices surrounding it is thus considered inappropriate.
It is also seen to be used as a racial stereotype, rolling more than 560 distinct tribes indigenous to America into one.
Upset about its use is not new, but has gained more consideration through social media providing larger platforms for indigenous advocates.