THERE used to be a time when a move to clean up junk food in institutions was seen as political correctness gone mad.
Screams about freedom of choice would resonate among those who loved their buns and fish and chips.
But the recent move to crack down on "unhealthy" food in hospital cafes and vending machines has swung through seemingly without much protest, and perhaps that's a reflection on how pervasive - and persuasive - the message about obesity is becoming.
It is certainly something of an obvious conflict that a hospital should be promoting health messages but offering unhealthy food, and it is great the DHBs have taken ownership of it.
One of the major difficulties I find with "healthy eating" is the abundance of mixed messages out there. We see All Black role models guzzling drinks so packed with sugar it's ludicrous, but acceptable enough if you actually trained like an All Black does.