The page's creator has said the page was intended as a joke.
"There have been some people who haven't taken the joke the way it was intended."
A number of other towns around the country were featured on the page, including Oamaru, Masterton, Dargaville and Queenstown.
Mr McClay pointed out that Rotorua was popular with visitors from around the world.
"Rotorua is a great place to live - millions of visitors think so each year. Our population is growing almost as fast as our reputation as a high quality international tourist destination.