Who is surrounded by toys all year, travels the world bringing joy to children, and knows better than anyone what little boys and girls want for Christmas?
No, it's not Santa Claus. It's Jeremy Kirk-Smith, boss of New Zealand toy import business Planet Fun.
Like Santa's lair, Kirk-Smith's Takapuna office is strewn with all the latest toys. "Easily the biggest selling toy going into Christmas will be LeapPad, a tablet-based learning toy," Kirk-Smith said.
It's like a children's computer with a touch screen, camera, educational games and stylus.
"Kids see their parents playing with adult toys such as an iPad or a iPhone. This is a product made specifically for a child's hands. It's more robust and it has software that's more applicable for a child."