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Borders bookstores in New Zealand have removed copies of Tintin in the Congo from the children's section because of allegations the book is racist.
The book has already received similar treatment in Britain and the United States.
Borders Asia Pacific said yesterday it had advised all stores in New Zealand and Australia on Tuesday to reshelve the illustrated book in the graphic novels section.
"Borders is committed to carrying a wide range of materials and supporting our customers' right to choose what to read and what to buy. That said, we are also committed to acting responsibly as a retailer and with sensitivity to all of the communities we serve," it said.
"Therefore, with respect to the specific title Tintin in the Congo, which could be considered offensive by some of our customers, we have decided to place this title in a section of our store intended primarily for adults - the graphic novels section.
"We believe adults have the capacity to evaluate this work within historical context and make their own decision whether to read it. Other Tintin titles will remain in the children's section."
Peter Jackson will join Steven Spielberg to direct and produce three films based on the Belgian comic-strip, which was created by Georges Remi.
Tintin in the Congo, published in 1931, is the second in a series of 23 following the adventures of intrepid reporter Tintin and his dog, Snowy. The series has sold 220 million copies worldwide.
London-based human rights lawyer David Enright told the Associated Press the book contained racist abuse. "The material suggests to [children] that Africans are sub-human."
Whitcoulls said it did not plan to follow Borders' lead. "It's a bit of a storm in a teacup," a spokeswoman said. "It's a product of its time."
