"We are a community newspaper, this is our region, our people and we want to support our community. We have the capacity to reach a large number of readers ... this is the perfect vehicle to reach out," she said.
Many people in the community were struggling financially and wouldn't be able to celebrate the festive season without a bit of help.
"We want to help the less fortunate. I believe if we can, we should."
Non-perishable food and donations of toys can be dropped off at the Times-Age office on the corner of Chapel and Perry Sts between 8.30am and 5pm Monday to Friday or at Eastwood Motor Group in Dixon St.