Up to 8000 visitors are expected to flock to Mangatainoka for the Hurricanes-Crusaders pre-season Super 15 clash on Saturday, February 11.
That's the confident prediction from major sponsors Tui Brewery, whose commercial manager Nick Rogers reports 3900 of the available tickets have already been snapped up by fans around the country.
In fact, so enthusiastic has been the response ticket sales are already tracking well ahead of this year's sell-out event when the Hurricanes did battle with the Chiefs.
Rogers has noticed a vast increase in group bookings from outside the district, especially Wellington and Christchurch, the headquarters of the respective combatants.
Like the previous two Super Rugby games held at Mangatainoka, the February 11 match will be played in a unique setting on a bare paddock on Neil Symond's farm and arrangements have already been made for enough temporary seating to accommodate all ticket holders.