A consortium of 33 child advocacy groups is working to make the welfare of the nation's children a priority in this year's election.
The Tick for Kids campaign, which launched in Auckland today, is backed by organisations including UNICEF New Zealand, the Child Poverty Action Group, anti-child abuse group Mana Ririki, the Post Primary Teachers' Association, Plunket and the New Zealand Medical Association.
"Children have been neglected by our politicians and policy-makers for too long," the campaign's spokesperson Deborah Morris-Travers said today.
"They have been the collateral damage for many policies and laws that have led to increasing poverty. That fact that at least one baby dies from an illness linked to socio-economic status each week is unacceptable. New Zealanders have got to stand up for children and keep them in mind when they vote on 20 September."
According to the 2013 Annual Child Poverty Monitor, a joint project between the Children's Commissioner, the J R McKenzie Trust and Otago University, about 180,000 children in New Zealand (17 per cent) regularly go without essential items such as fresh fruit and vegetables, shoes that fit, their own bed and a warm house.