Three people have been injured and State Highway 1 is closed following a single vehicle crash north of Tirau.
The crash occurred by the golf course at about midday today.
A St John spokeswoman said two ambulances and a helicopter were sent to the scene.
Two people were taken to Waikato Hospital by ambulance, one in a moderate condition and one with minor injuries.
A third person was transported by helicopter. The spokeswoman said they were initially assessed as being in a serious condition but had since improved.