The blackouts, the health risks, the days lost to hangovers after extended binges — the price of heavy drinking has finally become too much for Hira Nathan.
The 34-year-old Auckland lineman who habitually consumed more than 90 drinks a week has sworn off the bottle for a year. He has created a "nomorebeers" Facebook page and is writing a Herald blog to let the public watch his progress, which he hopes will help him to stay sober even beyond his initial 365-day target.
Mr Nathan grew up in Hawkes Bay and started drinking at 16.
"We were able to buy it down at the liquor shop. The guy knew we were underage but he would still sell it.
"At my peak, when I was really bad, I was drinking from Thursday to Sunday, 90, close to 100 drinks," said Mr Nathan, who consumed beer, pre-mixed spirits and shots.