Wellington police will be stopping and breath-testing drivers this weekend and are pleading with people to think about safety before getting behind the wheel.
Police, NZ Transport Agency Waka Kotahi and the Ministry of Transport are urging motorists to remember the simple message behind safe driving.
Don't drive while drunk or drugged, make sure you and everyone in the car has their seatbelts on and don't speed.
"It's all simple stuff but for some the message just isn't getting through," says Superintendent Steve Greally.
So far this year 289 people have been killed on New Zealand's roads, and the summer period is the busiest time of year for people getting behind the wheel.