KEY POINTS:
Chrysler Group launched its new Ram pick-up in appropriate style at the Detroit Auto Show - with a herd of 120 long horn cattle driven by 10 cowboys on horseback down Washington Boulevard in downtown Detroit.
Described as a "game changer" by Chrysler bosses, the Ram nonetheless appears to be more of the same - a truck on a separate-frame chassis, powered by thirsty big-capacity engines.
