Five years ago when Kiwi university friends William Jack, 26, and Tom McKim, 28, settled in London, there were just a handful of London-based breweries. The pair, craft beer fanatics who had been working in London's Borough Wines, noticed that though many pubs were serving boutique brews, very few stores stocked a decent range.
Jack had had the idea of opening a refill-based beer shop for a while, but at the beginning of last year, the duo realised a craft beer store could be a feasible standalone business.
Quitting their jobs in November, they found premises in the up-and-coming Hackney borough, a hotbed for new businesses. Relying on the support of family and friends, the pair expected to be open by Christmas but the opening was delayed until April.
"There were a few lean months in between," says McKim.
Enticing curious locals and craft-beer-fanatics with their range of local, British and imported beers (at last count they had around 300 types not including their rotating cast of 12 craft beers on tap), they sold out of their initial shipment of 300 refillable 64oz (nearly two litres) glass growlers in under a month.