There has been much talk about red meat sector reform in the past 12 months, yet limited change, prompting many survey respondents to doubt the sector's viability.
The Meat Industry Excellence Group's (MIE) campaign for radical reform of the red meat sector has increased awareness of the sector's opportunities and challenges, and MIE representatives were elected to boards of major red meat co-operatives. At the same time, however, more land was converted to dairy and dairy support.
Professional services firm KPMG conducted 13 roundtable discussion sessions with rural leaders across the country in March and April while researching its two-part 2014 KPMG Agribusiness Agenda report.
In Part 1, Facilitating Growth in an Uncertain World, KPMG's global head of agribusiness Ian Proudfoot said the issue facing the red meat sector was summarised in a single, eloquent comment: the dairy boom is destroying sheep and beef farmers' self esteem.
The impact of low farm profitability on confidence in the industry was a recurring theme in many of the conversations, he said, and there was no quick fix to rebuild belief among red meat farmers.