Surf Life Saving New Zealand wants to ban what it is calling "bad boys" of the beach, and it's not dogs, drones, vehicles, or any of the usual suspects.
The charity wants to ban inflatable toys.
In a tongue in cheek message with "a serious element to it", National Community education manager Dr Mick Kearney says the toys are not welcome at any New Zealand beach.
"They may look like fun, but when you're on them the wind can easily blow you out to sea," he warns.
The charity is asking consumers to think twice about buying inflatable toys as Christmas presents for other people, and to consider where that person would use them.