"Jet boating is synonymous with Queenstown. I couldn't tell you exact numbers but I'd imagine an excess of a couple of hundred thousand people a year would undertake one of the activities on the river."
Boult said his first concern was for those involved.
"I'm sure the appropriate bodies are looking after the welfare of those people.
"The second concern is to ensure the accident is thoroughly investigated - I'm sure we'll run a very thorough investigation into that."
The Transport Accident Investigation Commission had been notified of the accident, as had Maritime New Zealand.
The Transport Accident Investigation Commission confirmed it had opened an investigation into the accident.
"The circumstances reported to date are that a jet boat crashed at about 10am today in Skippers Canyon, and that nine people received serious, moderate and minor injuries," a statement read.
"The Commission has appointed a team of investigators, and they are preparing to go to the accident site as soon as practicable."