The trend: AMERICANA
It's hard to find poles more opposite than Tom Ford and Jeremy Scott. One is cited as the king of glamour; the other a prince of kitsch, unapologetic about appealing to the lowest common denominator. For autumn/winter, however, both wound up showing off their American roots (Ford is from Austin, Texas, and Scott is from Kansas City, Missouri). Ford paid homage to the American Southwest in sequined football jerseys and luxurious cowboy boots, while Scott's Moschino debut equated fast fashion to fast food. Who wouldn't want to indulge in their American Dream? That said, donning Ford's sequin-spangled football top, velvet cowboy boots and a Moschino fast-food handbag to visit McDonald's was, maybe, Americana overkill. The cashiers were amused enough, but clearly the public could sense my unease. One woman took a long look at me as I was exiting McDonald's and very audibly stated (or rather, slated): "Slut! What is she wearing?" For the first time in my life, I was publicly slut-shamed on the street based on my attire. Despite physically exposing only my knees, Tom Ford's loud orange sequins and the spindly heels on the boots offended this woman, who felt the need to make her feelings known. I scuttled back to the car, mortified, American Dream shattered. In Ford's defence, his clothes aren't likely to be seen near a McDonald's, nor are the women who buy his designs meekly shuffling around, uncomfortable in sequins and spindly heels. It takes cojones and chutzpah to ride boldly out into this new frontier.
The trend: SPORTY SPICE
Sportswear: a trend that has lingered on and off in various guises over the past few seasons. It's the extreme surface decoration that fashion is after, as opposed to clothes that can withstand extreme physical exertion. Even the online fashion giant Net-a-Porter recently launched a separate division - Net-a-Sporter - selling "real" sportswear as well as clobber it has dubbed "apres-sport". In other words, you won't be breaking an actual sweat in these garments. Marc by Marc Jacobs, rebooted under Brit duo Luella Bartley and Katie Hillier, gave us skater slash motocross slash ninja chicks, mixed with ra-ra skirts and tartan bows. Purist? No. Fun and interesting? Yes. As a fair-weather runner, I love mixing bona fide sportswear with fashion pieces. For example, Christopher Kane came up with his take on sportswear by edging nylon skirts with guipure lace, mixing puffer jackets with tailoring and high-octane doses of Nike neon, albeit deployed on a high-necked frilly jumper. Who cares if I'm wearing this stuff just to walk to the supermarket and back? By riffing off well-established style genres, innovative designers such as Kane present us with something new and fresh.