Television star Lucy Lawless has stepped behind the lens to encourage supposedly green but often inactive New Zealanders to protect their environment.
The Xena: Warrior Princess and Spartacus actor is one of a group of 10, including a film director, musician, television host, sports star and acclaimed designer, who were asked to photograph a slice of nature.
The works - from Dave Dobbyn's portrait of Antarctica to Mils Muliaina's striking image of the Invercargill beach where he grew up - will be auctioned on Trade Me for charities chosen by the photographers.
Lawless said she chose to capture an image of a frog because the creatures were highly sensitive to water and forest health, and crucial barometers for our environment.
Ecoya executive manager Geoff Ross, whose firm is running the Illuminate Our Place photo exhibition, said New Zealand's green intentions were not often backed by action.