Trade Me members trying to cash in on America's Cup fever by auctioning patriotic numberplates after finding it hard to drum up trade.
A plate reading KIWIS is up for grabs - with the hefty starting bid of $25,000.
The listing says: "Cover yourself in glory with the plate for champions. Absolutely unique with tremendous investment value.''
Listed by Kevin from North Shore, the auction closes on September 29, and had yet to attract that all-important opening bid by 3pm today.
Meanwhile, a plate reading TMNZLD failed to meet the reserve price in an auction which closed yesterday and has been relisted for a lower price.