A Government plan to get "high-calibre candidates" into teaching has ruffled feathers.
In a statement today, Education Minister Anne Tolley said research showed many talented graduates saw teaching as a second-choice career, and she wanted that to change.
The Education Ministry has sent out a request for proposals to develop a new and more cost-effective promotional strategy for the teaching profession.
There was a specific focus on recruiting candidates for maths and science teaching, alongside Maori medium, bilingual education and specialist secondary teachers of te reo Maori.
"Previous recruitment campaigns have focused on attracting the right numbers of candidates into teacher training," Mrs Tolley said.