Taranaki-based businesswoman Rohario Rangihaeata says her new startup will help solo Māori māmā through flexible and home-based work.
“The idea is to uplift them, their household and their whānau. It’s about giving back to our community, being of service, and inspiring leadership within whānau through employment.”
Rohario, who is based in Hāwera, has launched Wairua Pai, a customer contact centre with a unique point of difference - it is Aotearoa’s only majority Māori-owned customer contact centre.
Rohario says Wairua Pai will instil Māori communication mannerisms into the service it offers and provide options for choosing someone local or who speaks te reo Māori.
“It’ll be a virtual contact centre throughout Aotearoa so kaimahi bring a local approach rather than someone offshore with no idea. We want our Māori employees to communicate the way they would with whānau over the phone.”